08 January 2023
Topics in this article
  • Media & Entertainment

Proxima was engaged by the world’s most profitable pure-play game publisher and a global leader in interactive entertainment to support a range of projects and initiatives over a multi-year relationship, many of which were focused on the marketing supply chain.

One of the first areas Proxima was engaged in was reviewing media services. From a total global media cost of $125m, Proxima hit the ground running by deploying experienced specialist resources to lead the review, delivering a saving of over 10% in just 45 days, ensuring the right media was placed in front of the right audience, at the right time, more frequently, and at a lower cost.


Our approach to delivery included a focussed effort on stakeholder engagement and relationship building across markets, underpinned by implementing a process for formal approval of changes, understanding the cost model at a detailed level, identifying areas for improvement such as overtime and the workforce labor mix; establishing a strong rapport with critical suppliers, and; standardizing preferred supplier lists – collectively enabling Proxima to improve the performance, effectiveness, efficiency, and ROI of media services.


As a result, this approach became embedded into the client’s ways of working, with benefits including a reduction of overtime hours and improved labor mix, formalized change management sign-off process created through supplier, stakeholder, and procurement collaboration, and formalized production services preferred supplier lists with associated communication cascade.

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