14 October 2025
Topics in this article
  • Proxima APAC

With a strong presence established in the UK, US, and Europe, and one year on since our DACH launch, we’re excited to expand our market presence further by launching in the Asia-Pacific region. 

We are combining forces with leading APAC procurement consultancy ArcBlue, thereby giving Proxima new hubs in Singapore and Melbourne, as well as a presence across the region. By combining forces, we are bringing the best of both firms to the market, allowing us to deliver lasting, purposeful, and profitable change at a global scale for APAC businesses. 

Local expertise with global reach

Established 30 years ago, Proxima has established firm roots in Europe and North America. Over that time, it has worked with some of the region’s largest and most recognizable brands, helping them address various cost, capability, and, more recently, sustainability challenges.

This step into APAC represents a significant and exciting investment, establishing a permanent home and team within the region to support both our global and local client delivery. Procurement is growing in strategic importance in the region, presenting a significant opportunity for businesses to enhance productivity and capabilities. This move enables us to leverage global category intelligence and commercial expertise and apply it in a local context for the benefit of our clients.

Having been acquired by Bain and Company in 2022, the integration also forms part of a “Strategy to Execution” offering that services Bain’s global client base. This move bolsters that offering by creating a simplified, best-in-class delivery platform. The combined Bain Proxima offering unlocks hundreds of millions of dollars in realized value annually.

Existing ArcBlue client relationships will continue seamlessly under the Proxima brand, allowing clients to benefit from enhanced global capabilities while maintaining the trusted relationships they’ve built.

Leading the expansion

Proxima’s Executive Vice President, Daniel Collings, is leading the business’s expansion in APAC, based out of the Melbourne office. 

“This is an exciting moment for ArcBlue, Proxima, and for procurement consulting in the Asia-Pacific region,” said Daniel Collings, Executive Vice President, Proxima APAC. “We’re not just expanding geographically; we’re creating something truly exciting by bringing together Proxima’s global knowledge and methods with ArcBlue’s exceptional local expertise and client relationships.

“Procurement teams around the world are being asked to face into enormous cost pressures whilst simultaneously seeking to address increasingly complex business challenges, from supply chain resilience to AI adoption, to sustainability mandates. By combining forces, we’re creating the most comprehensive procurement consultancy offering in the market, one that can deliver both immediate results and long-term strategic value.

“The procurement function has never been more critical to business success,” added Collings. “With organizations typically spending around 70% of their revenues with third-party suppliers, the external enterprise is an immense source of value. We’re here to help Asia-Pacific businesses unlock even more value through world-class procurement.”

Collings is joined by a team of leaders across Asia Pacific, including Chris Hampden, who will run the Singapore office and has been responsible for the performance and growth of ArcBlue across Southeast Asia over the last three years. 

“This is an exciting new chapter for us,” he said. “I’m looking forward to seeing what more we can do as a bigger and more globally focused team. With many global businesses expanding their supplier footprint in Southeast and South Asia, it has never been more critical for us to provide crucial insights and delivery to ensure our partners understand the trade-offs between cost, resilience, and risk when operating or expanding into this market. I’m proud of the team and the momentum we’re building in APAC and for what comes next.”

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