Proxima’s 2024 Supply Chain Barometer explores how CEOs plan to address and prioritize supply chain-related topics in the year ahead. Participating CEOs span global markets, including the UK, US, DACH, and Benelux, and cover multiple sectors from Aviation to Utilities and many in between – one of which is Retail.
This focus paper explores the data and insights specific to the Retail sector and how almost 300 participating CEOs are tackling challenges and opportunities across cost, resilience, sustainability, and technology.

Supply Chain Barometer Perspectives
Perspective: Adapting to change and the challenges ahead
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Supply Chain Barometer 2024
Global market dynamics continue to shift, with geopolitical tensions and the redesign of supply chains as prominent contributors. The following 12 months, like the past, will pose significant challenges for CEOs to navigate. Proxima’s 2024 Supply Chain Barometer surveyed 3,000 CEOs from the UK, US, DACH, and Benelux , providing rich insight into their decisions and priorities for the year ahead.
Perspectives: Making a start on Scope 3 Decarbonization
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Decarbonization
Improving emissions visibility is crucial for organizations committed to reducing their Scope 3 greenhouse gas emissions, but it can be a daunting task as there is often little visibility into the indirect emissions that exist along the supply chain, particularly as organizations can have thousands of suppliers contributing to their current emissions.
5 Key areas where AI in supply chain can positively impact an organization
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AI In supply chain
Supply chain challenges continue to plague organizations: Rising operational costs, labor shortages, raw material shortages, inconsistent demand, customer demands, geopolitical challenges, import/export regulatory instability, environmental/sustainability pressures, and the list goes on… With the ever-growing challenges, AI is poised to help alleviate some of these pain points.
Perspectives: Risk, Resilience, and how technology is changing the game
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CPO Risk Briefing
In 2023, leading industry research showed that more than 70% of CPOs indicated supply chain-related disruptions have increased from an already elevated baseline from the year prior. Inflation, supply shortages, and ESG were cited as major areas of concern. While organizations have been dealing with risk for decades, the recent turbulence has put it firmly at the forefront for many C-suite decision-makers.
SUpply Chain Barometer FAQs
What is the Supply Chain Barometer?
The Supply Chain Barometer is a research report which aims to assess the attitudes of CEOs on topics that impact the roles of the Chief Procurement Officer, Supply Chain Director and their teams. It is an annual report released mid-way through the year to inform planning for the following year.
What are the main themes covered in the Supply Chain Barometer?
In this year’s Supply Chain Barometer, the research explored the amount of time CEOs are spending on supply chain issues, the current state of transparency and visibility in supply chains, the strategies being employed to build greater resilience. Additionally, it focuses on key topics including sustainability and the barriers to progress, effective adoption of AI, and attitudes and approach to cost (and cost reduction).
How was the research report created?
The research by independent insight agency Opinion Matters surveyed a cohort of 3,000 CEOs, spread geographically, located in the US (1,000), the UK (1,000), DACH (500), and Benelux (500). The CEOs also span multiple sectors.
What is the purpose of the Supply Chain Barometer?
The Supply Chain Barometer intends to seek direction from business leaders to help inform procurement and supply chain professionals about the challenges and priorities ahead.
How does the report differ from year to year?
Each year we produce the report, we build on questions and insights from the previous year. Throughout the report you will see statistics and comparisons to years prior. We assess the global supply chain landscape to ensure that we’re also asking and addressing any timely or impactful topics as well.