06 February 2020
Topics in this article
  • Capability & Skills
  • GNFR
  • Retail
  • Strategy & Planning

GNFR (or Goods Not For Resale) refers to any goods or services bought by a retailer but not intended to be sold on to customers. In today’s tough retail climate, having an effective GNFR strategy could create a critical advantage. 

It’s well-known that GNFR procurement, done well, can help save money or drive better value. However, less talked about is GNFR’s crucial role in defining the customer experience as we enter an age of experiential retail. 

GNFR goods and services can allow retailers to optimise operations, promote their brands and differentiate through experience. From sustainability to streamlined payments, find out how major retailers are taking note. 

retail gnfr improving margin shaping customer experience

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