Lucia Sandberg


I am a naturally curious life-long learner who brings these qualities and enthusiasm to every project I work on. I am a skilled negotiator with seven years of Procurement experience from my time in the Retail industry and at Proxima. I have led category strategy and consulting projects for multi-million-dollar businesses across a multitude of CPG categories, with a proven track record of exceeding cost savings goals in Directs businesses. A proud graduate of a Women’s college, I am passionate about diversity, equity, and inclusion in the workplace as I believe it is fundamental to innovation and a positive company culture, which led me to join GEN. I love collaborating with my team to solve complex problems, whether that is making the office a more inclusive place or chasing a savings target for one of our clients.

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